Psychology-Driven Social Media Strategy That Resonates

Social Media Made Simple, Yet Strategic.

The Digital Detail transforms chaotic social feeds into purposeful business assets through psychology-driven approaches. We believe social media doesn't have to be overwhelming—with the right strategic frameworks and tailored plans, your digital presence can work harder for your business goals. We customize social media strategies for businesses at every stage, whether you're looking for DIY templates or comprehensive management.

Get to know the founder and curator.

Based in Atlanta, The Digital Detail was founded in 2020 by Joselin Torres, who brings a unique blend of journalism, PR, and hands-on business experience to social media strategy. During her Communications degree, Joselin gained valuable experience working with B2B businesses in the gift and apparel industries, developing a keen understanding of both business owner needs and consumer psychology.

Her experience developing Atlanta on a Plate, a B2C venture, has further refined her approach to authentic storytelling and community building. Unlike typical social media consultants, Joselin focuses on the psychological drivers behind engagement, creating frameworks that help businesses develop genuine connections with their audiences.

Joselin's approach centers on evidence-based strategies that deliver consistent results without constant algorithm-chasing or resource drain. Her diverse experience has enabled her to identify core storytelling patterns that work across different industries while being adaptable to each brand's unique voice.

Looking for a speaker who can demystify social media strategy and inspire your audience with practical insights?

Joselin brings her psychology-driven approach to workshops, panels, and keynote presentations on topics including:

Strategic Storytelling for Business: How to craft narratives that resonate with your ideal audience

Beyond the Algorithm: Creating sustainable social media strategies that don't rely on constant pivoting

Psychology-Driven Content Creation: Understanding the "why" behind audience engagement

From Chaos to Strategy: Transforming random posting into purposeful business communication

Joselin's conversational style and evidence-based approach make complex social media concepts accessible to audiences ranging from small business owners to marketing teams and industry conferences.

Contact here to discuss speaking engagements, workshop facilitation, or panel participation for your upcoming event.