Authentic Content Expeditions

Authentic Content in the Wild

Bring your brand to life through immersive, story-driven experiences that produce UGC-style content crafted for depth, intention, and emotional resonance.

Authentic Content Expeditions showcase your products in real-world narratives that engage, inspire, and convert — without feeling like an ad.

Stackla, 2023

"80% of consumers prefer real customer photos over polished studio images."

Edelman, 2023

"90% of consumers prioritize authenticity when choosing brands."

The Problem with Influencer Marketing Today

Beyond the Hashtag #Ad

The influencer landscape is oversaturated, and audiences are paying attention — to everything except staged, overly produced posts. Consumers today are looking for real moments, real people, and real connection. That means the old model of paid posts and perfect promos? It’s losing its punch.

In fact, just see an example of a cautionary tale here.

Audiences are skeptical of paid promotions

  • 41% of consumers say they’re unlikely to buy from influencer recommendations.

  • Nearly 50% of social users are growing skeptical of influencer content.

  • Only 3% of buyers say celebrity influencers actually drive their purchase decisions.

What Are Authentic Content Expeditions?

Where Real Life Meets Strategic Storytelling

Authentic Content Expeditions are immersive brand experiences — styled weekend trips, event-based moments, or local lifestyle narratives — that place your product where it naturally belongs: in real life. These are not ad shoots disguised as “lifestyle.” They’re emotionally resonant, real-world moments shared by creators, infused with strategy and storytelling.

Because audiences respond best when they see how products fit into a lifestyle — not when they’re just held up on camera.

Your brand is seamlessly integrated alongside complementary products (e.g., skincare, beverages, fashion, wellness) — all captured by our team through authentic, engaging, UGC-style content.

Deliverables can include:

  • Short-form social videos (Reels, TikToks)

  • Behind-the-scenes & story packs

  • Lifestyle photography

  • Strategic cross-brand promotion (when applicable)

  • Full usage rights for owned and paid channels

Expedition Types

  • Weekend Getaway Expedition

    2–3 day immersive trips showcasing versatile brand use in aspirational environments (think: creator house, boutique hotel, lakeside retreat).

  • Lifestyle Immersion

    1–2 day hyperlocal sessions (e.g., brunch hosting, urban strolls, day-in-the-life home scenes) with elegant, editorial UGC-style content captured.

  • Event-Based Expedition

    Centered around moments like festivals, conferences, or pop-ups — where creators organically interact with your product in the flow of the event.

  • Product Journey Expedition

    Your product becomes the main character — we craft a lifestyle arc showing its use across multiple meaningful touchpoints.

A Content Ecosystem, Not Just a Post

From one expedition, brands receive a premium suite of strategic content designed to fill their content calendar for weeks — or even months.

What You Get:

  • 20–40 lifestyle images

  • 5–10 short-form videos

  • 3–5 behind-the-scenes micro content packs

  • Cross-branded exposure (when applicable)

  • Full content rights & usage guidance

Why This Works

Relatable > Perfect. Story > Product.

People don’t want to be sold to — they want to see themselves in the story. That’s why UGC-style storytelling converts better, performs better, and builds more lasting relationships.

Here’s how:

  • 4× higher CTR on social ads using UGC compared to studio creative

  • 77% of shoppers are more likely to buy when they see authentic content

  • UGC is 10× more influential than traditional influencer content

  • Content with stories is remembered 22× more than facts alone

  • 68% of consumers prefer brand content that tells a story

  • 55% say they trust brands more when they use narrative-led video content

Who It’s For

Authentic Content Expeditions are made for lifestyle brands who want elevated storytelling without sacrificing authenticity.

Perfect for:

  • Beauty, fashion, wellness, food/bev, travel brands, etc.

  • Emerging premium product lines launching to new audiences

  • Brands with strong values, but missing content context

  • Founders or content teams seeking meaningful, reusable content

Why Immersion Outperforms Promotion

Younger audiences don’t want to be interrupted. They want to be invited in. That’s why experiential storytelling is the most powerful marketing approach for lifestyle brands in this landscape.

Why Experience > Promotion

  • 78% of millennials prefer experiences over physical products

  • Gen Z is 11% more likely than any generation to seek out brands offering experiences

  • 50% of Gen Z has dropped a brand for being too boring

  • Branded experiences are projected to reach $128B in spend this year

Bring your brand out of the studio and into the story. Let’s create the kind of content your audience wants to see — lived-in, layered, and emotionally rich.