Consumer Behavior Persona Profile: Birthday Bash Case Study

This client was launching a monthly virtual experience to celebrate people’s birthdays intentionally and uniquely—a virtual get-together to celebrate in the name of self-care and inner wellness with like-minded individuals led by a life coach.

Title slide with text "Birthday Bash Consumer Behavior Persona Profiles" and "March 2023" with a decorative pattern.
Slide with text listing topics: USER Model, role of the Birthday Bash consumer, Birthday Bash in Maslow's Hierarchy of Needs, AIO Inventory Profiles, Attitude Routes, Models of Learning, Persona Profiles, titled "What You’ll Find Here."
Infographic titled "USER Model for Birthday Bash." It explains the importance of the USER model in defining consumer values such as money, time, knowledge, energy, or social capital. Details include Utility (e.g., journal, pen, black tea), Social (e.
A persona profile for "The Creative Experiencer" featuring a woman named Kim, age 38, work as a photographer, in a relationship, and located in Atlanta. She is described as encouraging, passionate, creative, and a free spirit. Her goals include creat

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